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ABOUT
74until is a street fashion brand that started as a way to
celebrate a lifestyle. As many may know,
1974 was a very important period in
American culture. During this time, the term referred to as
“hip-hop” was born.
This movement, which focused on self-expression and creativity with two turn
tables and a mic, will go on to change the world. The 74until brand embodies
all these characteristics
and these influences can be witnessed in the products
we create. 74until took an attitude that was
based on making a creative
statement musically and flipped it into a way to make statements visually.
Our
guarantee is to always create dope designs in hopes that all individuals can
find a
product they identify with.
Thank you for your continued support.
